AIRELLUM
AIRELLUM

Airellum Studio / 003

Violeta Insights

The public site for an enterprise AI advisory practice. A landing page, two offers, a free decision worksheet and a fourteen-article editorial cluster, built to be found and read.

Client

Violeta Insights

Sector

Enterprise AI advisory

Kind

Website

Services

Websites · Design system handover

Live

violetainsights.com

The Violeta Insights homepage on a near-black ground. The headline "Enterprise AI decisions need more than hype" above a short paragraph, three audience qualifiers and two actions, "Book IRIS Sprint" and "Join Violeta Pulse", with a "Rollout risk" section beneath.
Home, first screen Airellum Studio · 003

Brief

Violeta Insights sells judgement on enterprise AI decisions. The site had to do two things at once: read as a serious editorial source, and move a reader from a free article to a paid sprint without a hard sell.

The structure is one landing page with the offers in reading order, two offer pages, a free worksheet that doubles as the newsletter entry, and a blog organised as a cluster: a pillar guide, a reading path, and related articles chosen by topic rather than date.

Because the audience arrives from search, the build invests there: every route is prerendered, each page carries its own rendered social card, the sitemap is generated at build, and a set of contract tests fails the build if a title, description or canonical link drifts.

Screens

Four views, recorded in the browser

Screens

The blog index. Three article cards in a row, each with a rendered cover image, a category label, title, summary, date and reading time.
Editorial index with rendered covers
The Agentic AI guide. A breadcrumb, the guide's title and introduction, then an "On this page" contents column beside the first section.
The guide, a pillar page with its own contents
The Decision Map page. A worksheet description on the left and a sign-up panel on the right offering the PDF download and the newsletter waitlist.
Lead magnet and newsletter sign-up
The offers section. IRIS Sprint described in a card with its action, and a "Custom support" panel for Enterprise Advisory beneath it.
Offers, read on the way down

Delivered

Website

Delivered

Role
Design and build of the site, its editorial system and its search presence, from the content model to the deployed pages.
Stack
TypeScript · React · Vite · Tailwind · MDX · D3
Services
WebsitesDesign system handover

Shipped

  • Landing page with offer, process, sample brief, newsletter and contact sections
  • IRIS Sprint, Enterprise Advisory and Decision Map pages
  • Fourteen MDX articles with a topic-cluster guide and a reading path
  • Rendered social cards per page, sitemap, prerendered routes for search
  • Consent-gated analytics and scroll-depth measurement
  • SEO contract tests run on every build

Measured

Lighthouse 13.5.0 · violetainsights.com

Measured

Performance
33
Accessibility
96
Best practices
58
SEO
100

LCP 8.8 s · 631 kB transferred · 17 requests

Measured on 19 October 2026 · mobile emulation, live site

Lighthouse scores of the live site, taken by the studio. A score moves with the page’s content; the date says when it was read.

What we would not claim

  • Checkout and intake run on third-party services, outside the site

Walkthrough

23 s · WebM, MP4

Walkthrough

The homepage, then the blog and one article down to its table of contents, recorded in the browser.Plays on request

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